An evaluation of the role of Effective Distribution Management in a Marketing Company
ABSTRACT
This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company).
The project aims to provide managers with a sound knowledge of effective distribution, the distribution channels, methods of distribution, types of middlemen etc
Over the years, most petroleum and chemical marketers pay more attention on how best they can manipulate and make abnormal profit from petroleum and chemical business without considering how effective the distribution of the product, and how it can affect the overall well being of the nation’s economy.
The project is both comprehensive and easy to use with use contents organized into five major chapters
Chapter one covers a brief introduction, objectives scope and limitation for the study as well as the historical background of the study subject matter.
Chapter two covers the review of relevant literature on the study, objectives of physical distribution, types of middlemen, methods of transportation involved etc.
Chapter three covers the research methodology, the research instrument and the method used for conducting the research.
Chapter four covers the presentation and analysis of the raw data collected.
Chapter five covers the summary of findings, recommendation and conclusion of the project.
CHAPTER ONE
1.0 INTRODUCTION
The executives have devoted the bulk of their time to the stimulation function because of the increased competition in the market. Their attention has been given over to developing a cause of product, price, promotion and channel that would keep demand high and growing.
More recently, several development have awakened management interest in the logistic problem which enabled them to wonder whether they were not over looking many opportunities and not only for cost saving but also for improved demand stimulation.
They have viewed physical distribution on the logistics of getting goods to the buyers as a supportive and subsidiary attractive.
One of the factors is the steady champs in the bills for such physical distribution services such as right, ware housing and inventory freight and ware housing bills are rising as a result of increased labour, because buyers are tending to place smaller over more frequently and manufacturers are tending to expand the width and depth of their lines.
Furthermore, physical distribution is potent instrument in the demand stimulation process; companies can gain by offering more in the way of services or physical distribution cost.
Many executive are of the opinion that the total cost of storing, moving and handling their products are anywhere between 15 and 30 percent of sales
1.1 STATEMENT OF PROBLEMS
The effective planning of distribution networks tends to reflect the means by which company’s product are moved from the manufacturers to the final consumers.
The reasons for effective distribution are of great economy significant in marketing of goods and services, because of the expenses involved.
It goes a long way in determine not only the price of goods but also the success of any market activities.
Therefore, many market failure can be traced to the inability of distribute the product effectively, that is logistic problem in which the goods and services will be distributed to the buyers, through which channels of distribution which this goods will be distributed to the place of users. Lack of support facilities or lack of storing of goods. The facilities need for smooth hand undisturbed operation of distribution are not available i.e ware housing and irregular supply of goods that is inventory control problem. Problem of social and political manner i.e the operational routes, fares through which the goods are been carried.
The problem of channels members are too many that caused increased in price of product.
More so, problem of distribution management is very poor. Customers are also objected to dictates of distributors since goods are very few. The distribution either adopt other means of exploiting hoard goods to initiate prices, which are of important on distribution and too few to make any meaningful impact.
