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ROLE OF NIGERIAN TELEVISION AUTHORITY (NTA) IN ENCOURAGING GENDER EQUALITY

ABSTRACT

This study centers on finding out the Role of Nigeria Television Authority (NTA) in promoting gender equality. Using Akpugo community in Nkanu West Local Government Area Enugu State as a study area. The researcher used survey research method as the method of data collection. This is so because it is very appropriate in studying population like Akpugo community that is too large to be studied. Directly the population of the study area is estimated as 72,264 people from which the sample size 278 was selected. Random sampling techniques were used to select individuals whose opinions and views were used to draw interference to the entire population. Data gathered from the study were analyzed, tested and interpreted using simple percentage, frequency tables and chi-square goodness of the fit test which is used to test the hypothesis. Findings from the study show that there is still disparity on the issue of gender balancing. The theory that led support to this work is agenda setting theory. Summary of findings, conclusion and recommendation were made on the study for further studies. One of the recommendation is that more attention should be paid to basic education, programmes for women especially women in rural and moonshines areas.

TABLE OF CONTENTS

Content Page

Title Page

 Declaration

 Certification

Approval Page

Dedication

Acknowledgement

 Table of content

List of tables

 Abstract

CHAPTER ONE: INTRODUCTION

1.1 Background of the Study

1.2 Statement of Problems

1.3 Objectives of the Study

1.4 Significance of the Study

1.5 Research Hypotheses

1.6 Scope of Study

1.7 Limitation of the Study

1.8 Definition of Terms

CHAPTER TWO: LITERATURE REVIEW

2.1 Sources of Literature

2.2 Review of Relevant Literature

 2.3 Media and Gender Stereotyping

 2.4 What Causes Inequality

 2.5 Theoretical Framework

2.6 Summary of Literature Review

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Introduction

3.2 Research Method

 3.3 Area of Study

3.4 Population of the Study

 3.5 Sample Size

 3.6 Sampling Technique

3.7 Instrument of Data Collected

3.8 Method of Data Collection

 3.9 Method of Data Analysis

 3.10 Expected Result

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1 Introduction

 4.2 Testing of Hypothesis

 4.3 Analysis of Research Questions

 4.4 Discussion of Findings

CHAPTER FIVE: INTRODUCTION, SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 Introduction

5.2 Summary

5.3 Conclusion

 5.4 Recommendations

 References

Appendix I

Appendix II

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

Nigerian Television Authority is related to mass media because without mass media, Nigerian television authority cannot perform in vacuum or be well known. So mass mediaapart from its Educating, Entertaining is a very important tool of communicating throughwhich information is passed to the even to the farthest end of the world.

Mass media enable us to communicate with each other by helping us over come the barrierof time and space. They perform both primary and secondary functions for the society.

Mass media functions in various ways, first mass media keep us well informed of the happening around that is about day to day happening in our society or community. The massmedia also persuade us mostly through advertisement. As we can see newspaper, magazine and television are fill with all kinds of powerful persuasive advertisement which tempt us to buy their product.

Also the mass media gives us entertainment. Television and Radio broadcasting provides us with a big variety of programs which both educate and entertain us. Through mass media one can easily be mobilized .mass media has really help us in our society because of this reason society cannot exist without mass media, it also makes one to be more knowledgeable. So because of this programs commercials, reports, broadcasting etc are either done by men or women which they feel promotes such media function by getting more audience to view, read and listen in other to be informed about day to day happening in our community or society.

Thereby in Eliminating gender inequality in media report or programs. Getting the balance right is an illustrated resources handbook by UNESCO which deals with gender issues in media, the document access the key challenges faced by female journalists and the need to create policies for ensuring more equality in mainstream media Collen Lowe Morna (2002) in his book, promoting gender equality in and through the media said that women in developing nations are finding that whatever they gains in the traditional media, such as print and broadcasting, a lack of training opportunities in new technologies and difficult in accessing expensive equipment increase the marginalization of women in the new electronic

media, it went further to say that men traditionally are early adopters, especially when it comes to social media women are at the fore front. This assertion shows that men and women have their part or area of specialization in the world of communication and technology.

Therefore the Nigerian Television Authority (NTA) has to study both sexes in trying to perform it’s media functions. This research work is built on a various analysis on report all over the world about the role of Nigerian Television Authority in promoting gender equality in Akpugo community in Nkanu west local government Area.

Akpugo community in Nkanu West Local Government Area Enugu State is a very large community in Nkanu. It is located in Nkanu west local government Area of Enugu state.

They share boundary with Agbani, Ugbawka, Amagunze, Ihuokpara, Akpofu, Ugwuoji, Oruku and Emene Nike etc..

The population is about 72,264, the adult among them are mostly subsistence farmers and petty traders, and they have a market where people are selling their product instead of hawking their products. They do not have factories or any other establishment that can get people employed, they only have small scale business and for this reason most of their youths migrate to the cities in search of better life and greener pasture, that is they prefer to go to the city in search of white man cola job.

In Akpugo community they have elite people, they are Educated and learned. They have professionals to the extend that the professor of Electronic where born in Akpugo village but his late now. Akpugo people are highly industries and intelligent, they don’t depend on people and they are fearless human being and because of this they can survive in any environment they found themselves.

Akpugo people do observe all the culture of the Nkanu land, they observe Igbo tradition and other thing that Amechi people do like chieftaincy title, New yam festival, Coronation of Igwe (king) and also their land is very fertile. Akpugo community was existing before the coming of colonial master. They cultivate water yam, palm wine, palm kernel they have in abundant Even up to today, they produce the best palm oil in the whole

Nkanu. In the south East, Akpugo palm oil is the best .they have the freshest palm oil and palm wine to the Extend that people do go to Akpugo community to buy palm oil or palm wine to sell to the people living outside the community..

Akpugo people is a unique people, they are popular there is no place you will go to that you will not see Akpugo man or woman, but they have problem which is still disturbing them up to date, the problem is that they don’t like serving people, they don’t believe in serving people, they believe in themselves. They have pride in them and because of their pride they

cannot be under anybody or serve anybody.

Akpugo people does not have good infrastructure like good road and good water etc. but they have many professors and personnel who are well known like our father founder .so this is little I know about Akpugo community.

This project work shall therefore look into how Nigeria television authority (NTA) fix men and women in programs, seminars, commercials and reports and also analysis on the various roles men and women play in the society or media reporting and broadcasting gender equality, we will discussed as topical under this research. But before I will like to discuss History of Nigeria authority Nigeria ‘NTA’ briefly.

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