AN EVALUATION OF LIFE SUSTAINABLE PATH CONCEPT: JOURNEYING TOWARD SUSTAINABLE CONSUMPTION

ABSTRACT

This think piece (concept paper) develops the idea that a construct is needed to help people view consumption as a journey, a complex, lifelong process, rather than a series of discrete, separate, cumulative events (shopping trips). The sustainable life path concept is introduced and developed through the conceptual integration of the sister-concepts of voluntary simplicity, living simply, life intentions, and life acumen, grounded in the idea of an examined and engaged, purposeful life. Reframing consumption as unfolding along a sustainable life path, perceiving consumers as pathfinders, and framing consumption as a lifelong journey are offered as conceptual innovations.

TABLE OF CONTENTS

Cover Page – – – – – – – – – –

Title Page – – – – – – – – – –

Certification – – – – – – – – – –

Dedication – – – – – – – – – –

Acknowledgement – – – – – – – – –

Abstract – – – – – – – – – –

Table of Content – – – – – – – – –

Chapter One: Introduction

Background of the Study – – – – – –

Statement of the Problem – – – – – –

Objectives of the Study – – – – – – –

Research Questions – – – – – – –

Research Hypotheses – – – – – – –

Significance of the Study – – – – – – –

Scope/ Limitation of the Study – – – – – –

Definition of Terms – – – – – – –

Chapter Two: Review of Related Literature

2.1 Introduction – – – – – – – – –

2.2 Conceptual Framework – – – – – – –

2.3 Theoretical Framework – – – – – – –

2.4 Empirical Review – – – – – – – –

Chapter Three: Research Methodology

3.1 Introduction – – – – – – – –

3.1 Research Design – – – – – – – –

3.3 Area of the Study – – – – – – – –

3.4 Population of the Study – – – – – – –

3.5 Sample Size and Sampling Techniques – – – –

3.6 Instrumentation – – – – – – – –

3.7 Validation of the Instrument – – – – – –

3.8 Administration of the Instrument – – – – –

3.9 Method of Data Analysis – – – – – – –

Chapter Four: Presentation, Analysis and Interpretation of Data

4.1 Introduction – – – – – – – – –

4.2 Presentation and Analysis of Data – – – – –

4.3 Testing of Hypotheses – – – – – – –

4.4 Discussion of Findings – – – – – – –

Chapter Five: Summary, Conclusion and Recommendations

5.1 Introduction – – – – – – – – –

5.2 Summary – – – – – – – – –

5.3 Conclusion——————-

INTRODUCTION

This think piece (concept paper) develops the idea that a construct is needed to help people view consumption as a journey, a complex, lifelong process, rather than a series of discrete, separate, cumulative events (shopping trips). The sustainable life path concept is introduced and developed through the conceptual integration of the sister-concepts of voluntary simplicity, living simply, life intentions, and life acumen, grounded in the idea of an examined and engaged, purposeful life. Reframing consumption as unfolding along a sustainable life path, perceiving consumers as pathfinders, and framing consumption as a lifelong journey are offered as conceptual innovations.