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THE ROLE OF THE SUSTAINABLE CONSUMPTION AND THE IMPORTANCE OF NEIGHBORHOOD IN NIGERIA

Abstract

Abstract. This paper applies urban and environmental sociological theory to survey data on self-reported sustainable consumption practices, using a matched sample of central city and suburban residents in Edmonton, Alberta. We use cluster analysis to create an ordinal typology of four types of consumers, conduct an analysis of variance to characterize the resultant clusters, and perform logistic regression to predict the net effect of urban and neighborhood context on sustainable consumption practices. We find that neighborhood and environmental attitude are the strongest predictors of sustainable consumption practices. We conclude by arguing many sustainable activities are more difficult to incorporate into daily routine when residing in the suburban neighborhood. While suburban residents may feel strongly that they should consume less, their geographic location appears to significantly constrain their ability to meaningfully reduce their own consumption. This urban Canadian case study has implications for middle class environmental practices in other North American urban and suburban settings.

INTRODUCTION

As international climate change treaties flounder (Berman and Leiren Young 2011), the potential for local responses to environmental challenges has garnered increased attention (Fisket and Mamo 2007; Seyfang 2009). Knowledge of how physical and social communities function is now vital for the creation of pro-environmental outcomes. Despite theoretical advances on the topic of urban sustainability within environmental sociology (Lorr 2012), such theories insufficiently consider the impact of place, and specifically neighborhood, on daily actions. Here, we explore the potential to apply urban and environmental sociological theory to the study of sustainable consumption practices. In 2009, we interviewed families living throughout the city of Edmonton, Alberta, Canada, asking about their commitment to the environment and how they expressed that commitment in action. We established that informants living in the suburbs experience myriad challenges to living sustainably: the time required by commuting; the difficulty in forming neighborhood social networks; and the distance to basic services. As a result of such barriers, a strong interest in the environment is not always followed by strong sustainable practices. As has been re-ported elsewhere, some central city residents report becoming “greener” by virtue of the location and structure of their neighborhood, despite not necessarily identifying with the environmental movement (Kennedy 2011). We decided to explore this difference further, by administering a survey to a matched sample of residents of a suburban neighborhood and of a central city neighborhood in order to see whether and how self-reported sustainable daily practices differed between them. This paper presents the core findings of that survey. Our primary objective is to add to the scant literature contrasting household environmental behaviors in different urban contexts (Capek 2010) and to explore the applicability of urban sociology as a framework for understanding patterns of environ-mental behavior at the neighborhood level.

Journal Information

The specific objective of The Canadian Journal of Sociology/Cahiers canadiens de sociologie (CJS) is the dissemination of original and significant research and theory produced largely, but not exclusively, by Canadian researchers in Sociology and related disciplines. Our policy is to represent the diversity of theoretical and methodological orientations within Sociology. We also encourage an interdisciplinary focus, with articles and commentaries from demographers, historians, political scientists, economists, communications specialists, and criminologists. The strength of the CJS, above all, has been its unwavering commitment to being a research journal which advances knowledge in Sociology, to excellence, to scholarly diversity, to intellectual exchange and internationality. CJS is a distinctive combination of scientific and theoretical state-of-the-art articles, debate about current research issues, social commentary, reflections on the discipline, plus informative and scholarly book reviews. This combination is not offered by any other North American social science journal, and is unique in Canada.

Publisher Information

The Canadian Journal of Sociology publishes rigorously peer-reviewed research articles and innovative theoretical essays by social scientists from around the world, providing insight into the issues facing Canadian society as well as social and cultural systems in other countries. The journal also features a lively debate/commentary section encouraging the intensive exchange of ideas, along with regular sections such as “Notes on Society” that address topical issues of the day from a social science point of view and “Notes on the Discipline” designed to discuss a variety of issues encountered in the course of the sociological analysis of modern society. Each issue of the journal also has a comprehensive book review section.

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