THE IMPACT OF FAST FOOD AND PRODUCT DISPLAY ON THE MARKETING PASTRIES

PREFACE
This study, attempted to determine the impact of product display in a fast food and bakery industry with specially reference to (Chit Partner, Enugu).
The purpose of this study is to find out how the techniques applied by Chits have been able to help customer sort the products needed and how bent to improve the technologies and modernize the display tools. Furthermore to know why the Management divide on these display techniques.
For reliability and validity the researcher employees self administered questionnaire, personal interviews and observation was used for the relevant staff and customers sundry burglary’s and Topmairs formula respectively.
The data was collected through primary and secondary source including their review of past works and related literature. These data were analyzed and presented in tables and percentages.
Finally, the researcher identified the reasons why the management adopts those product display techniques, the impact it has on customers patronage and the way to maintain, improve and modernize those display technique, though the researcher limited the starchy not to include to discuss those display tools intensively or in details.
The researcher recommended and concluded that though product display is a sort of promotion, there is need for proper and accurate display. Therefore some staff should be trained on the issue of this product display. To take proper management and administration of the products on those display tools.

MKT/H2002/93
PROJECT TOPIC
1. THE IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST FOOD AND PASTRIES IN A FAST FOOD RESTAURANT
(A CASE STUDY OF CHIUS PASTRIES, ENUGU.)
2. THE MAINTENANCE OF PRODUCT AND SERVICE QUALITY IN A VAST FOOD RESTAURANT
( A CASE STUDY OF CHIUS PASTRIES, ENUGU)
3. PUBLIC RELATION AS AN EFFECTIVE INSTRUMENT FOR ENSURING CORPORATE OBJECTIVE.
(A CASE STUDY OF CHITIS PASTRIES, ENUGU)

TABLE OF CONTENTS
ii TITLE PAGE
iii APPROVAL PAGE
iv DEDICATION
v ACKNOWLEDGEMENT
vii PREFACE

CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Objective of the study
1.4 Research question
1.5 Significance of the study
1.6 Scope and Delimitation of the study
1.7 Definition of Important terms.

CHAPTER TWO
2.0 Review of Related 

CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Research design
3.2 Population of study
3.3 Sources of data
3.4 Sample size
3.5 Sampling technique
3.6 Research Instrument
3.7 Method of data treatment

CHAPTER FOUR
4.0 PRESENTATION AND ANALYSIS OF DATA 

CHAPTER FIVE
5.0 DISCUSSION OF FINDINGS, RECOMMENDATIONS AND CONCLUSIONS
Recommendation