TELEVISION VIEWING HABITS OF NIGERIAN ELITES
CHAPTER 1 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
The recent level of competition in television production requires that firms produce competitive content to survive and grow in the industry.This therefor requires that the viewing audience be taken into consideration. The failure to consider the diverse audience would mean a costly error on the part of the media organisation.
In same vein, may be the level of our development still makes the media operators in each of the sectors not to care very much about the programme requirements of the various audience for example, the programmes contents of some of our television stations do not take care of the heterogeneous viewing public. This implies that each audience has specific reason (s) for tuning into a particular programme in fact their media expectations seem to be diverse as their demographic and psychographic variables.
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