AN APPRAISAL OF THE ROLE PUBLIC RELATION AS AN EFFECTIVE INSTRUMENT FOR ATTAINING CO-OPERATE OBJECTIVE
ABSTRACT
The study was necessitated by the need to find out the Public Relation Principles and practice in the attainment of the corporate gaols of an organization, thus this topic Public Relation a s an Effective Instrument for attaining Co-operate Objectives; a Case study of PZ Industry Plc, Aba, we were made to understand that public relation principles has often been understood in effect and that most organization only involved themselves in production of goods and services failing to realize what public relations principle can do in promotion of these goods and services. Secondly, it has to do with current literature review relevant to the study of public relation activities in an organization. Methodology indicated the research design data collection instrument and the method used. Again, the presented data collected were analysed based on the response collected from both the questionnaire and oral interviews classification of sample unit were also stated here. Finally presented the summary of findings restatement of problem in the process of the presentation and analysis of data collected in the period of the study, several revealing findings emerged. Conclusion from the data collected, presented and analysed it was concluded by the researcher that the management of PZ Industries Plc have adequate knowledge of Public Relation Principles recommendations and suggestion for further study.
CHAPTER ONE
1.0 INTRODUCTION
The image and goodwill of any organization have become one of the cordial objectives in modern management. This is because in the course of a company’s business operations, it deals with numerous “publics” these publics are like pressure groups whose actions and opinions can determine the growth and survival of the failure of the drawn up a delibrate and planned programme to build. Maintain and sustain cordial relationship and mutual understanding between itself and its publics because this will go a long way to determine the attainment of the company’s objectives. For these reasons image making and goodwill are here termed intangible assets, which are highly marketable any time any moment. As sales bring cash for today any marketing brings money forever, and for any company to market between itself and its publics. This can only be effective through good public relations programme in the organization.
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