A STUDY ON NEWSPAPER READERSHIP STYLE AMONG NIGERIAN YOUTHS
ABSTRACT
This study was carried out to determine the newspaper readership pattern among youths. This arose because it was thought that the youth did not read newspapers and their use of other media was minimal.
Against the background of seemingly lack of readership among the youth. Questionnaires draw administered to ascertain the extent of reading habit formed by this group.
The student of the Institute of Management and Technology, Enugu were used as a focus. This was a good sample as the they represent the youth found all over the country.
They all experience similar socio-economic dilemma. They also face similar financial as well as education problems experienced in the nation. 250 respondents were sampled randomly and data analyzed and presented as percentages in frequency distribution tables. The work traced the reading habit found among the youth. Researcher questions and hypothesis were used a guide for analysis and conclusion respecting.
The work reviewed other literature on the topic and found out what their results were the conclusions down were based both on other related work of literature and the results gathered from the questionnaire. The result showed that there were indeed readership patterns among the youth
The showed that students read newspaper and they also bought majority of respondents bought or read. Result also showed that students who bought were both more financially and academically favoured than others that had lower reading habit. It was also found out that sex was no barrier to who read and what was read. The female students read more than the male student but they both read the same content in their favourite newspapers. Male youths read entertainment news in equal proportion with the female youth. There was also equal reading proportion in contents that have to do end at the study, recommendations were made about activities that will help the youth develop readership and use pattern for the newspaper and other media.
TABLES OF CONTENT
CHAPTER ONE INTRODUCTION
1.1 Background of Study
1.2 Problem Statement
1.3 Objective of study
1.4 Significance of Study
1.5 Research questions
1.6 Research Hypothesis
1.7 Definition of Terms
1.8 Assumptions
1.9 Limitation of study
CHAPTER TWO
2.1 Sources of literature Review
2.2 Literature Review
2.3 Summary of Literature Review
CHAPTER THREE METHODOLOGY
3.1 Research Method
3.2 Research Design
3.3 Research sample
3.4 Measuring Instrument
3.5 Data Collection
3.6 Data Analysis
3.7 Expected Results
CHAPTER FOUR- DATA ANALYSIS AND RESULTS
4.1 Data Analysis
4.2 Results
4.3 Discussion
CHAPTER FIVE
SUMMARY AND RECOMMENDATIONS
5.1 Summary
5.2 Recommendation
5.3 Bibliography
5.4 Questionnaire
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF STUDY
The population explosion of youth in Nigeria generally has been a cause of interest to economists as they study consumerism. This branch of economics helps in understanding consumer patters.
Communication, as old as man, being what it is, is very vital to the growth and development of the psycho-social make-up of man. This in turn equips man in fitting into healthy patterns, modelled for definite objectives in national polity.
The background against which thus study is being get up include; issues like literacy level, interest in role of newspapers (Newspaper Consciousness) for the development of man, factors that influence choice/preference of man, factors that influence choice/preference of news contents, sex dependent variables among the study of age brackets etc. it is in view of this that a remote understanding of the history and principles of communication is vital to this study.
Since the existence of man varying forms of communication have been invented or rediscovered. These include interpersonal, group public and mass communication, each characterized by peculiar and channels of information dissemination. The channel have further been modified and divided inter radio, books etc.
The Newspaper being one modified channel of information dissemination present the element of research for this study. Newspaper with its vital role to the development of man has undergone changes in both content and form as to satisfy man’s consciousness in search of information. It is worthy to mention that information massages in newspaper are structural to the readership pattern of the cross section of the society.
The mechanics of communication which include picture, cartoons and literate information become a remote but powerful factor in creating on interesting pool from which a semi-pattern consequently emerges.
The principle of communication applied in this work emphasizes only on the laws of efficient communication, some of which are good grammar and syntax, appropriate use of literary devices that are not etc.
The above subject quickly recommends themselves to the intelligence quittance of any readership. This form the determinant in newspaper consciousness as it is well understood that over and above poriny at payees of contents is fundamental to habit forming. A highly literate as well as versed section of the society can literally was the seemingly meaningless black print into a fabric of pleasure b because of level of exposure to the element of literary appreciation.
In the present work, the word readership-pattern in understood as the cross section of the society that find time out of interest and habits to indulge in the act of gathering information from newspapers. This understanding is only elementary as further into the work readership assumes a wider scope. The present study will seek to comparatively the subject matter from the background of more complex definition. In view of this, readership among the youth in general and students of Institute of Management and Technology, Enugu in particular, presents a particular, phenomenon that arouses interest.
More serious emphasis is laid on habit orientated readership pattern- a pattern which is sustaining. This is not to say that this readership pattern influence positively than this demand and supply curve. In fact both readership patterns confine with a complex. And this is what actually influences the demand and supply.
An easily recognizable or predictable trend creates comparisons which are made to create a model hypothesis that will help in decision making. Last but not the least, comparative are here referee to relationship existing between under studied elements from the background of stocktaking.
In comparative presented in this work, comparison model have been created are got.
The following are the comparison models employed in this work:
(a) Sex oriented comparison model.
(b) Age oriented comparison model
(c) Finance oriented comparison model
(d) Education oriented comparison model
