MASS MEDIA AND ITS COVERAGE OF SPORTS PROGRAMMES IN NIGERIA

ABSTRACT”

The research work used social responsibility and Agenda setting theories to examine the importance of media coverage of sports programmes in Nigeria. The research work also carried out an investigation on the role of mass media in the area of sports coverage and to make suggestions on how to progress and towards the works of the mass media and also the mass media have many functions such as educating, entertaining and informing.  It is the duty of the mass media to inform the public regularly on the issues of sports.

TABLE OF CONTENTS

CHAPTER I

1.0    INTRODUCTION                                

1.1    BACKGROUND OF THE STUDY              

1.2    STATEMENT OF PROBLEM           

1.3    OBJECTIVES OF THE STUDY                 \

1.4    SIGNIFICANCE OF THE STUDY             

1.5    RESEARCH QUESTIONS                                      

1.6    RESEARCH HYPOTHESIS                                     

1.7    THEORETICAL FRAMEWORK               

1.8    ASSUMPTION                                            

1.9    SCOPE                                                              

1.10  LIMITATION                                                     

1.11  DEFINITION     

REFERENCES                                                                        

CHAPTER II     

2.0    REVIEW OF LITERATURE                    

2.1    SOURCES OF LITERATURE                          

2.2    REVIEW OF RELEVANT LITERATURE              

2.3    SUMMARY OF LITERATURE      

REFERENCE

CHAPTER III   

3.0       RESEARCH METHOD                                   

3.1        RESEARCH DESIGN                                                    

3.2        AREA OF STUDY                                        

3.3         RESEARCH POPULATION                                             35

3.4        RESEARCH SAMPLING                               

3.5        SAMPLING TECHNIQUE                               

3.6        INSTRUMENT FOR DATA COLLECTION   

3.7        METHOD OF DATA COLLECTION                   

3.8        METHOD OF DATA ANALYSIS                       

3.9        EXPECTED RESULT                                     

CHAPTER IV

4.0        PRESENTATION AND INTERPRETATION OF FINDINGS                                                                

4.1        DATA PRESENTATION AND ANALYSIS           

4.2        ANALYSIS OF RESEARCH QUESTION/HYPOTHESIS  

4.3        DISCUSSION OF RESULT                                            

APPENDIX                                        

QUESTIONNAIRE                                                                 

CHAPTER V      

CONLUSION AND RECOMMENDATION       

5.1    SUMMARY                                                        

5.2    CONCLUSION                                                    

5.3    RECOMMENDATION                                   

BIBLIOGRAPHY                                                         

CHAPTER I

1.0       INTRODUCTION

1.1    Background to the study

The responsibilities of the mass media as a social institution cannot be over emphasized, it is not therefore an over statement to point out here that the co-existence of the society and the functionality of government and its agencies are the reason the mass media exist.  This means that the mass media have responsibilities that are meant to keep the society in peace, unity and progress.

        However, the mass media are the collective network of a journalists channels and instruments that are responsibility for gathering and dissemination of information to the heterogeneous audience.  Among other function of the mass media to the masses are information, education and entertainment responsibilities.

        The mass media owe the society the duty of always upholding the principles, views, ideas and acts that promote stability, unity and mutual co-existence in the society.

        On the other hand, is sports which is very broad in its enlarged form.  Sports means A series of physical activities which includes soccer, judo, volleyball, athletics, basketball and tabled tennis.  Most sports can also be undertaken as recreation.

        In this light, it is pertinent at this juncture, to state that the purpose of the research work is to x-ray the coverage of sports programme by the mass media.    

THE MASS MEDIA IN NIGERIA   

The history of the mass media in Nigeria can be traced down to the days of colonialism and through the white.  Meanwhile, mass media is divided into two, the print and electronic (broadcast) media.  For better and productive study of this research work, the two divisions of the mass media will be discussed separately.      The print media (press) constitutes the newspaper, magazines, books and other journals.  This division of the mass media has its roots to an Anglican revered by name, Henry Townsend, who published the first newspaper in Nigeria title “Iwo –Irohin” in 1859 and was later translated in English language.  The paper was not politically oriented.

THE BROADCAST MEDIA

The segment of the broadcast media is made up of radio and television; like the print, the broadcast media has it history in Nigeria in the early 1930’s when the British Broadcast Commission (BBC) started the first world regular scheduled short wave services radio station with receiving stations in Lagos, Ibadan and Kano.

SPORTS COVERAGE IN NIGERIA

When coverage of sports started, it was the newspaper, that is the print media that started it, later radio follows but radio based on sports commentaries.  Television was the last of the media to start sports coverage.

        Meanwhile, mass media coverage of sports starts with the coverage of football.  The mass media starts their coverage of sports immediately participating countries for the competition are grouped.  This means that, the mass media starts their coverage from the preliminary stage. The mass media always follow up the coverage right from selection of the players to the selection of the team managers, coaches, their practices and also the tournament they are vying for.  The mass media will not only cover the sports, but will also reveal the finance budget for the tournament.

        Furthermore, they will also give the history of the sports and number of countries that have won in the past tournament, detailing the number of goals, number of penalty kicks, players, names of goals scorers, position of the goal scorers.

        The media also tells the target audience about football field if they are up to standard.  Likewise they tells the mind and spirit of the referees and the reactions of the spectators.

1.2    STATEMENT OF RESEARCH PROBLEM

The problem under investigation is the media coverage of sports programme in Nigeria.

        This will uncover the role f the mass media in the said coverage and suggest ways of improving what this study sees as insufficient and inadequate coverage.

1.3       OBJECTIVES OF THE STUDY

The objective of the study is to estimate the extent of mass media coverage of sports programmes in Nigeria.  Also it is to analyze the performance of the media in providing speedy, efficient, effective and qualitative sports coverage.

1.4    SIGNIFICANCE OF THE STUDY

The relevance of the study is to give an insight into the effective of the mass media in promoting sports programmes.

        Sports reporting and entertainment has grown from a popular pastime to a lucrative  profession today.

        Sports is the thing all over the world and could be seen as a strong unifying influence for world traumatized by many vices chiefly amongst whom is terrorism.

        There are many sporting activities going on in many places throughout the year especially in the area of football ranging from the professional league here in Nigeria to English Premier league and to International Sporting Festivals like the African cup of Nations, Common Wealth  Games, the Olympic games and the world cup.

        Sports writers today have organized themselves into professional associations world wide and continually organize seminars and symposium to train and re-train their members as to update their knowledge and get them equipped for the challenges of modern sports reporting.