PSYCHOANALYSIS OF AUDIENCE SENSITIVITY OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION IN NIGERIA

ABSTRACT

The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the conduct of April 2011 presidential election. Major findings of this research study reveals that parties and officials were offering bribe to voters to allow them vote for their preferred candidates. More so, many political parties were in the habit of threatening voters to allow them vote during the election. Questionnaires were administered to the relevant population samples. Audience were interviewed and data were collected, analysed and interpreted. The analysis used was based on percentage. Data collected were tabulated. Conclusion and recommendation were based on the data collected. Finally, it was inferred from the analysis that electoral commission should embark on more voters education and to enlighten the populace about the punishment that await election offenders. Again, election officials should encourage its official`ls to remain incorruptible, dutiful and desist from accepting bribe.

TABLE OF CONTENTS

TITLE PAGE  ii

APPROVAL PAGE   iii

DEDICATION      iv

ACKNOWLEDGEMENT   v

TABLE OF CONTENTS  vii

ABSTRACT     xii

CHAPTER I

1.0       INTRODUCTION  

1.1 BACKGROUND OF THE STUDY   

1.2        STATEMENT OF THE PROBLEM  

1.3        OBJECTIVE OF THE STUDY  

1.4        RESEARCH QUESTION  

1.5        RESEARCH HYPOTHESIS`

1.6        SCOPE OF THE STUDY  

1.7        SIGNIFICANCE OF THE STUDY 

1.8        DEFINITION OF TERMS     

CHAPTER TWO

2.0       LITERATURE REVIEW

2.1       SOURCES OF REVIEW  

2.2       THE REVIEW 

2.3       SUMMARY OF THE REVIEW 

CHAPTER THREE

3.0       METHODOLOGY  

3.1  RESEARCH DESIGN   

3.2 AREA OF  STUDY    

3.3 POPULATION FOR THE STUDY  

3.4 SAMPLE AND SAMPLING TECHNIQUE  

3.5 INSTRUMENT FOR DATA COLLECTION  

3.6 VALIDATION OF THE INSTRUMENT    

3.7 RELIABILITY OF THE RESEARCH INSTRUMENT     

3.8   METHOD OF DATA COLLECTION   

3.9 METHOD OF DATA ANALYSIS      

3.10 EXPECTED RESULTS         

CHAPTER FOUR

4.0   DATA PRESENTATION AND ANALYSIS   

4.0 DATA PRESENTATION       

CHAPTER FIVE

5.0       DISCUSSION AND CONCLUSION OF RESULTS

5.1 DISCUSSION OF FINDINGS  

5.2 CONCLUSION OF THE STUDY   

5.3 RECOMMENDATION      

5.4 IMPLICATION OF THE FINDINGS  

5.5 SUGGESTIONS FOR FURTHER RESEARCH  

5.6 LIMITATIONS OF THE STUDY   

BIBLIOGRAPHY

APPENDICES

LIST OF TABLES

4.1   Table 1 Responses to Research Questions

4.2   Table 2 Responses to Research Questions

4.3 Table 3 Responses to Research Questions

4.4   Table 4 Responses to Research Questions

4.5   Table 5 Responses to Research Questions

4.6   Table 6 Responses to Research Questions