AN APPRAISAL OF THE IMPACT OF PRICING POLICY ON THE CONSUMPTION METHOD OF PHARMACEUTICAL PRODUCE IN NIGERIAN HOSPITALS

ABSTRACT

Price is seen as the amount for which a product, service or idea is offered for sales regardless of its worth or value to potential buyers. Where as pricing in the other hand is the process of determining this value and converting it into monetary terms and then making comparison in the market place. Factors like customers demand, competitors activities and production cost, are often the major determinants of price.

The study of A.B.U. Teaching Hospital was undertaken so as to have an insight on how price affect the consumption of Pharmaceutical products. The major findings of the research are that, the Hospital  Pharmacy Shop does not set price arbitrary and that price has little effect on the consumption of

Pharmaceutical products. However the study revealed that availability and quality of drugs has a far greater effect on the consumption of a pharmaceutical product.

Apart from providing a basic framework of research on the organization understudy, this research has highlighted the general view of pricing. Thus the findings are likely to be of great interest or importance to both the hospital management and the pharmacists.

TABLE OF CONTENTS

Title Page

Declaration ii

Certification iii

Dedication iv

Acknowledgement v

Abstract vi

CHAPTER ONE

1.0 Introduction 1

1.1 Statement of the Problem 3

1.2 Objectives of the study 3

1.3 Significance of the Study 4

1.4 Hypothesis 5

1.5 Scope and limitation of the study 6

1.6 Research Methodology 7

1.7 Definition of terms 7