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THE RELEVANCE OF DIRECTING FUNCTIONS IN AN ORGANIZATION

CHAPTER 1 INTRODUCTION

1.1 BACKGROUND OF THE STUDY

Every activity performed in the organisation is initiated through directing. Directing integrates people from all levels of management towards achievement of common objectives.Through directing managers instruct their subordinates about ‘what they should do’, ‘when they should do’ and ‘how they should do’ and ensure that all instructions are followed and implemented in proper perspective.It is the effective directing which helps an organisation to function efficiently and effectively.Direction initiates action based on the preconditions set under planning, organising and staffing. This implies that managers stimulate actions by supervising, motivating and leading their subordinates in the right way. Direction activates employees to work for achieving organisational goals.Directions are the function which is the starting point of the work performance of subordinates. It is from this function the action take place; subordinates under­stand their jobs and perform according to the instructions given to them. All the predetermined plans can be implemented only when the actual work starts.It is there that direction becomes beneficial. Through direction, management conveys and motivates individuals in the organi­zation to function in the desired way to get organizational objectives. Without direction, other managerial activities like planning, organizing and staffing become ineffective.

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