An appraisal of the significance of Global Marketing in the Service Industry-A case study of courier services

ABSTRACT

This research work titled “the impact of global marketing in service industry” is carried out to determine the impact of global marketing in service industry courier. In order to acquire more knowledge about the topic, the researchers reviewed relevant literature. The researcher formulated relevant hypothesis which were tested using chi-square statistical method at 50% level of significance in order to make this research work reliable and free from bias.The tested hypothesis with its careful analysis therefore reveal that global marketing has impact on the service industry and – courier – services. It also revealed the role of information technology play in the organisation and its effect in going globally.