AN ASSESSMENT OF PUBLIC RELATIONS IMPORTANCE IN THE NIGERIAN BANKING SYSTEM AND GOVERNMENT…
ABSTRACT
In this project, the researcher undertook a comparative assessment of public relations functions in the Nigerian banking system and government parastatals. Towards this end, the researcher randomly selected 92 staff of ANAMMCO LTD.and ALL STATE TRUST BANK PLC.to forms the study sample. These 92 members of the study sample were given 92 copies of the structured questionnaires to complete. Their responses are analysed using percentages. The result of the analysis led to the following findings:
1) There are some shades of differences in PR activities as a being practiced by banks and government parastatals in Nigeria. For instance, banks are more serious and regular in terms of embarking on PR activities than government parastatals. Also government parastatals are usually stingy in terms of spending on PR activities.
2) The effects of the difference in PR on the corporate image of banks and parastatals are two – fold. One is that people have a greater confidence dealing with banks, than with government parastatals. Also unlike banks, government parastatals are seen as been a comatose by the members of the public
3) Amon the PR activities embarked upon by the banks and government parastatals (to some extent) are the following: lobbying sponsorship of community development projects (eg scholarships, health programmes, and the production of documentary films.)
4) Government perastattals need to be more serious about PR activities.
TABLE OF CONTENTS
CHAPTER ONE
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE STUDY
1.3 OBJECTIVE OF THE STUDY
1.4 RESEARCH QUESTIONS
1.5 SIGNIFICANCE OF THE STUDY
CHAPTER TWO
2.1 SOURCE OF LITERATURE – THE ROLE PUBLIC RELATIONS IN ORGANIZATIONS
2.2 THE MEDIA OF PUBLIC RELATIONS IN NIGERIA
2.3 PUBLIC RELATIONS AND CRISIS MANAGEMENT IN NIGERIA
2.4 SUMMARY – BUDGETING FOR PR
REFERENCE
AZUYA. T (2000) “ THE BENEFIT OF PUBLIC RELATIONS TO CORPORATE ORGANIZATIONS IN NIGERIA”
