Category: MARKETING

(A STUDY OF CADBURY NIGERIA  PLC) CHAPTER ONE- INTRODUCTION 1.1      BACKGROUND OF THE STUDY Businesses used integration strategies to increase market share and profit and thus enhance firm’s performance. Vertical

CHAPTER ONE 1.0     INTRODUCTION The country’s level of development is highly measured by the level of economic buoyancy which can be predetermining by the importation and exportation sector in the economy.

ABSTRACT This research work titled “the impact of global marketing in service industry” is carried out to determine the impact of global marketing in service industry courier. In order to

Abstract Advertising is a form of communication that attempts to interpret the qualities of products, services, and ideas in terms of consumer needs and wants. Some companies or organizations embrace

CHAPTER ONE– INTRODUCTION Background of the Study Advertising testing could provide a reliable feedback loop and lead to much better advertising, but many obstacles stand in the way. The first

ABSTRACT Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered

ABSTRACT This research was conducted to examine the importance of packaging as a marketing tool for marketing of consumer drinks and food take Cil Water as a case study. The

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Financial institutions plays a significant role in the economy of every country in the world. They offer a large and ever expanding number

CHAPTER ONE- INTRODUCTION BACKGROUND OF THE STUDY Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the

CHAPTER ONE- INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria. This work is centered on some

ABSTRACT The study aims at assessing the marketing communication tools employed in privatization and commercialization of public enterprises. Two population sizes were established for the policy makers and the beneficiaries.

   ABSTRACT The controversy between theologians and Marketers with regards to the adoption of marketing by churches is still ragging. This study examines the various arguments, while identifying the marketable

ABSTRACT The Roles of the Banking Industry in Agricultural Marketing in Nigeria. This project was designed to bring out the roles of banking industry in the agricultural sector of Nigeria economy

THE IMPACT OF SALES PROMOTION IN A BUSINESS ORGANISATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC.) ABSTRACT In spite of the numerals sales promotion techniques available to many organizations,

CHAPTER ONE 1.1 INTRODUCTION. Organization and individual are faced almost with the problems of having to make decisions. The decision making process is made difficult by the presence of uncertainty

ABSTRACT The primary aim of this study is to investigate and carryout an “Assessment of the distribution strategies of A-Z Petroleum products Ltd in distributing its products to her numerous

CHAPTER 1 INTRODUCTION The use of information technology dramatically increases the benefits of companies in their attempts to gain the fundamental competitive advantage, also, information technology, which supports marketing function

ABSTRACT This study examines and explains the relationship between human capital investment and economic growth in the Nigerian economy using secondary data from 1970-2004 and also the study adopts a

ABSTRACT The study appriases the major factors which determine the consumer preference for Malt – Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The

ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from