Category: MARKETING

ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national

ABSTRACT This study examined the effect of relationship marketing on organizational performance using the AIICO Insurance Plc as a study. The survival, success and continuity of service organizations depend on

CHAPTER ONE 1.1   INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY In the 1970’s as well as early 1980’s the Nigeria market was favourable to the producers of various products. At that time, we

ABSTRACTThe study looked the impact of personal selling on sales volume performance using Unilever Nigeria Plc, Aba as a case study. Most companies fail to employ the services high caliber

TABLE OF CONTENT Title page Approval page Dedication Acknowledgement Abstract Table of content CHAPTER ONE 1.0 Introduction Background of the studyStatement of problemsObjective of the studyResearch questionsStatement of hypothesisSignificance of

ABSTRACT This study seeks to appraise the role of advertising in achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the

CHAPTER ONE–  INTRODUCTION BACKGROUND OF THE STUDY The type distribution policy exercised differs from one organisation to another, depending on the type of goods and services produced in such business

ABSTRACT This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well

CHAPTER 1- INTRODUCTION 1.1  BACKGROUND OF THE STUDY Historically, the  concepts of  privatization and  commercialization were  first put to  practice during  the golden age of the Han Dynasty in China.

CHAPTER ONE- INTRODUCTION BACKGROUND OF THE STUDY There must be development in small-scale business if Nigeria is to improve. It has been noted that, small business may be an individual

ABSTRACT The study appraises the significance of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging

Abstract The objective of this study is to ascertain the challenges facing SMEs in Nigeria. The study used survey research design to gather data from two hundred respondents from small

Abstract The study appraises the impact of corporate social responsibilities on host communities of Niger- Delta area in Nigeria. It is true that most corporate citizen or organizations especially multinational

    CHAPTER ONE –  INTRODUCTION BACKGROUND OF THE STUDY The impact of mass communication is felt all over the globe through advertising, newspaper, internet, music, films, videos, magazine, movies

ABSTRACT This research seeks to explore “The impact of promotional activities on the purchase of company’s product using Nigeria Bottling Company Plc. as a case study. It has other objectives

CHAPTER ONE- INTRODUCTION 1.0 BACKGROUND OF THE STUDY New products play several roles for he organization, they help maintain growth and thereby protect the interests of investors, employees, suppliers of

Abstract This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed by Uyi Technical Company have been able to use advertising to meet

CHAPTER ONE- INTRODUCTION: BACKGROUND OF THE STUDY Marketing research is “the process or set of processes that links the producers, customers, and end users to the marketer through information. Information

Abstract Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and