Category: MARKETING

CHAPTER 1- INTRODUCTION BACKGROUND OF THE STUDY Cost control is a vital instrument for the survival of any business organization. The aim of this work the impact of cost control

CHAPTER 1- INTRODUCTION 1.1 BACKGROUND OF THE STUDY Foodborne illnesses due to virulent strains of E. coli bacteria (such as E. coli O157:H7) have received public attention because they can

CHAPTER ONE- INTRODUCTION BACKGROUND OF THE STUDY Since most commercial producer cannot sell directly to the final consumer without passing though the distributor or other marketing intermediaries. The reason for

CHAPTER ONE- INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is a clear fact that the economic problems facing the Nigerian oil sector are a legion. Worldwide, the petroleum product today

ABSTRACT The study examines the effect of Business environmental factors as on the marketing activities of a Business organization.A case study of  Nigeria Bottling Company. The research aimed to evaluate

Abstract The chapter seeks to discuss and describe the concept of product from the marketing per-spective, how companies come about new product, product development options, and the various strategies available

ABSTRACT The major aim of this thesis was to demonstrate the impact of advertising on the sales and profit of a business organization taking Starcomms Plc as a case. Longe

ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the

ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited as

CHAPTERONE   INTRODUCTION 1.0    Background to the Study Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving, and they are approached by many more