Category: MARKETING

Abstract  Marketing is a very important aspect of business, because it contributes to a large extent to the overall success of the organization, thus production and distribution depends exactly on

ABSTRACT This project work is conducted as part of the requirement for the award of Master of Business Administration Certificate in Marketing. The aim of research is to find out

Abstract The image of Nigeria and Nigerians has been highly corroded amongst her international publics. This has a lot of implications on the country’s social, economic, technological and political relationship

CHAPTER ONE- INTRODUCTION 1.1 BACKGROUND OF THE STUDY Supported by the statistical data, the share of renewable energy in gross final energy consumption in the EU member states (EU-28) reached

CHAPTER ONE INTRODUCTION 1.1 Background of the Study In an increasing competitive and dynamic business environment, every organization needs to identify, anticipate, satisfy and care for customers to maximize profit,

CHAPTER ONE- INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is a well known fact that profit making is very important to all business organizations. This is because they need to

THE EFFECT OF ADVERTISING ON THE SALES VOLUME OF BEVERAGES IN AWKA METROPOLIS (A CASE STUDY OF MILO, BOURNVITA AND VIATALO) ABSTRACT This research work was undertaken to determine the

ABSTRACT This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company). The project

ABSTRACT This research work is based on the Business environmental factors as they affect marketing activities in a Business organization amongst the workers of Nigeria Bottling Company. The research aimed

ABSTRACT The purpose of this research was to investigate the degree of effect product quality has on brand loyalty and to determine other factors that are responsible for brand loyalty

Abstract This study examined sorghum marketing among rural farm households in Nigeria. Data were collected from randomly sampled 100 sorghum marketers in Benue State using a structured questionnaire. Data were

ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select

ABSTRACT The Role of advertising in the patronage of fast food firms in Enugumetropolis. Chapter one discuss on the introduction background, of the study, statement of problem, objective of the

ABSTRACT The study was conducted with the ultimate aim of studying the management of sales territories in the brewery industry. The research was carried out as a result of some

(A CASE STUDY OF GLOBA –COM) ABSTRACT           This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried

ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time, marketing activities in the service industry have been posing serious problems to

ABSTRACT The study assesses the impact of promotion on the profitability of the Nigeria Bottling Company Plc, Enugu Plant. The population of the study was made up of 56 management

ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State. However, to achieve the goal of

ABSTRACT The study assesses the impact of promotion on the profitability of the Nigeria Bottling Company Plc, Enugu Plant. The population of the study was made up of 56 management

CHAPTER 1- INTRODUCTION 1.1 BACKGROUND OF THE STUDY As individuals within a society become more specialised in their economic activities, they come to rely upon others to supply at least